Docunet can be the online printing company to meet all your one-to-one marketing needs. One-to-one marketing borrows from several popular marketing concepts: relationship marketing, database marketing, customer-satisfaction initiatives, and even airline frequent-flier programs.
It champions the use of now-popular technology to identify, track, and interact with individual customers -- noting "every transaction, every time they call to ask a question or make a complaint," says Martha Rogers co-author of the best-seller The One to One Future: Building Relationships One Customer at a Time
- Compelling direct mail pieces offer advertisers and marketers a means of reaching customers and prospects with highly personalized messages and the potential to track activities generated by those pieces.
- Individualized coupons and other special offers inside catalogs reflect sophisticated database mining that tailors each coupon to its individual recipient’s preferences. These can carry bar code tracking, on-line coupon codes or personal URL’s (purls)
Applications:
- Marketing brochures
- Postcards
- Flyers
- Kits
- Regulatory documents
- Forms
- Labels
- Version booklets