The rise of digital printing has given marketers the ability to carry out small, targeted, on-demand print runs:
A trend that will continue to grow in the age of increasing customization.
In a recent survey, 79% of consumers act on direct mail immediately, compared to only 45% with email. According to research, targeted directed mail boasts a 4.4% response rate, compared to email’s rate of 0.12%.
In the era of digital marketing, communication between brands and consumers has never been more frequent. This presents a unique challenge for companies looking to “stand out” when the average consumer receives 90 email solicitations a day. In contrast, the average consumer only receives 2.5 pieces of mail per day.
From branded marketing materials (such as brochures, booklets and folders) to personalized direct mail pieces. Using Variable Data Technology, Docunet can produce professional one-to-one marketing materials, personalized for each individual client or prospect that cut through the noise of the the overly saturated market.