The rise of digital printing has given marketers the ability to carry out small, targeted, on-demand print runs: A trend that will continue to grow in the age of increasing customization.
79% of consumers act on direct mail immediately, compared to only 45% who say they deal with email right away. According to recent research, targeted directed mail boasts a 4.4% response rate, compared to email’s rate of 0.12%.
From branded marketing materials (such as brochures, booklets and folders) to personalized direct mail pieces. Using Variable Data Technology, Docunet can produce professional one-to-one marketing materials, personalized for each individual client or prospect.